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ADITHYA
POTLACHERUVU
Selected work
03 / Interactive automotive

Roadgrip

Let the product do the explaining.

Contribution

Interactive development · pitch experience

Context

Pitch / concept · portfolio demonstration name

Tools

Next.js · Three.js · React Three Fiber · GSAP

SELECTION / FRAMING / EXPERIENCEA CHANGE YOU CAN SEElet the camera explain
Original wheel geometry illustration. Roadgrip is the demonstration name; no brand endorsement is implied.
01 / The challenge

Make exploration feel natural.

A configurable product has to be easy to inspect and enjoyable to explore. The challenge is coordinating selection, framing, loading, and ordinary page navigation.

02 / My contribution

Where I worked.

  • Contributed vehicle-selection filtering, wheel configuration, and interface refinements in the original pitch project.

  • Worked on loading presentation, fitment defaults, zoom guidance, and control accessibility.

  • Adapted the portfolio-facing presentation under the Roadgrip name.

03 / The decisions

The details that matter.

One selection, everywhere

A shared fitment store holds wheel size and variant. Product cards, controls, and the scene subscribe to that same selection instead of maintaining competing copies.

Compose the camera

Camera direction combines held views and travelling shots, with portrait framing adjustments. Each movement should make the product easier to understand.

Keep scrolling familiar

The configurator preserves ordinary wheel scrolling; zoom uses a modifier. The surrounding story maps scroll progress to a cached image sequence.

04 / The takeaway

Good interaction design connects the product state and the camera without making the visitor learn a new way to browse.

Next fieldnote / 04Samba Academy
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